Demystifying the tricks behind wellness.
What GOOD did
Beginning in November 2014, Walgreens and GOOD set out to simplify the concept of wellness on a broader scale. By offering interactive content and engaging editorial about how to live better, make healthier decisions and adopting shareable knowledge surrounding nutrition, we were able to guide our audience to zero in on the role that vitamins play in their overall well-being.
Over a period of eight months, we worked to offer up a how-to for making better, healthier decisions, and zeroing in on the role that vitamins play within the grand scheme of our overall well-being. After all, knowledge is power—and shareable, might we add. Join us as we debunk nutrition myths, present tips for healthy living, and ultimately steer you on your individual path to a common goal: wellness.
The GOOD Wellness Project is part of the larger #100MillionReasons initiative to bring vital micronutrients to 100 million malnourished children across the globe by 2017. In order to gain clarity and raise awareness about health and wellbeing, we are diving into vitamins, alternative medicine, the effects of the environment on our body systems, and more, to provide a deeper understanding of what it looks like to live a healthy, well-balanced life.
- 350,000+ page views on editorial articles
- 27,000 total shares, comments, likes, retweets and favorites
- 6,219,400 banner impressions
- 4,807 banner clicks
- Article With Highest Page Views: 61,192 ("For Healthier Skin, Check Your Gut, Not Your Bathroom Cabinet")