GOOD

Projects

Stop SOPA

Taking a stance against an anticipated Congressional bill that would minimize the freedom of the internet.

Client
Google
Competencies
Storytelling + Branding
Team members
Max Schorr

What GOOD did

Beginning with a research phase, GOOD created an accessible infographic explaining the SOPA (Stop Online Piracy Act) legislation and Google’s position to rally against it. The infographic acted as a powerful call to action to Stop SOPA and PIPA (Protect IP Act) and preserve a free and open internet.

Google featured the call on their homepage, and in one day, over 7 million people signed the petitions—the most petition signatures in history— 19 senators changed their positions and the legislation was shelved. A press mention in the New York Times noted Senator Ron Wyden (D-OH) saying, “It’s going to be a new day in the Senate. The way citizens communicate with their government is never going to be the same.”

Highlights