There are 757 million people who cannot read a single sentence. How could one of the world's largest publishers make a meaningful difference?
What GOOD did
In our capacity as editorial partner, digital agency, publisher, and community organizer, GOOD helped Pearson launch Project Literacy, a global initiative aimed to broaden the awareness of illiteracy and positively impact the literacy rate. GOOD has created editorial content, coordinated over 150 program partners from around the world, and led efforts to drive volunteerism and resources for these partners. We combined our collective reach and network to not only elevate the visibility of these issues, but to also convert inspiration to action by asking folks to contribute time, resources, or personal stories to this effort. We have developed a network of 150 literacy based organizations and work with them to find new volunteers, celebrate their milestones, and increase awareness of their efforts.
- 3,400,000 million+ impressions of content
- 750,000 page views received in 2015
- Developed a community network of over 150 literacy-focused organizations around the world that share the values of Project Literacy