Here to Be
Bringing the benefits of yoga to underserved communities around the world.
What GOOD did
GOOD was a key partner over the past year in designing lululemon’s Here to Be—a new social impact initiative that partners with best-in-class nonprofits around the world to make the healing benefits of yoga and meditation accessible to all. More and more research is showing that yoga and meditation can help build resilience, promote health and create community. Here to Be is a grassroots model that works by scaling the capacity of incredible organizations around the world like Africa Yoga Project and LoveYourBrain. From disabled veterans to victims of violence and conflict, yoga has the transformational power to unlock a person’s potential, no matter where they’re starting from.