Getting creative with government communication.
What GOOD did
If you’re at all familiar with Los Angeles geography, you’re probably aware that getting from east to west (or vice versa) usually requires a harrowing drive on one of the most congested freeways in the world—“the 10.” At GOOD, we’ve been incredibly fortunate to work with the City of Santa Monica on a new mobility campaign called GoSaMo to get citizens excited, equipped, and adopting the City’s extended mobility network, from its Big Blue Bus to Expo Light Rail, Breeze Bike Share, reimagined pedestrian walkways, and more.
Throughout the summer, we worked to help citizens learn the transit basics with a new info hub, bus ads, and light pole banners with phrases like “join the pool party” and “rush hour can be happy hour” that we hope make people smile. We’ve also had a great time partnering to create digital campaigns and curated tours with trendsetters like 5 Every Day and WeWork, window decals that give local businesses a chance to brag about how close they are to an Expo station, and the launch of Santa Monica’s first-ever open streets event, Coast.
The City of Santa Monica adored the GoSaMo brand so much, they decided to rebrand their transportation management organization as GoSaMo in February 2017.
- 60 million campaign impressions
- 21 percent increase in Santa Monica residents with metro cards
- 108 press mentions
- The City rebranded their transit office as GoSaMo