GOOD partnered with DICK’S Sporting Goods for GOOD Sports in our continued efforts to shine a light on the importance of sports for communities and personal development through rich storytelling.
What GOOD did
GOOD Sports looks at sports as a lens on society and builds on a longstanding partnership between The DICK’S Sporting Goods Foundation’s "Sports Matter" initiative and GOOD’s social impact consultancy. Through "Sports Matter" DICK’S Sporting Goods and its Foundation serve to provide funding and increase awareness of the current state of underfunding for youth sports programs across the U.S. The partnership between GOOD Sports and DICK’S Sporting Goods elevates GOOD’s unique brand of editorial while focusing on sports--profiling inspiring people and powerful ideas, as well as the diverse struggles facing athletes around the world.
- 73 articles published
- In addition to launching a dedicated site, GOOD created an editorial series, online and email marketing, print advertising and social media integration.