GOOD

Projects

GOOD Sheets

Equipping voters with smart facts where America gets their coffee.

Client
Starbucks
Competencies
Storytelling + Branding
Team members
Tyler Hoehne

What GOOD did

GOOD designed and distributed free papers at Starbucks stores that tackled an election topic each week. The information was non-partisan and designed as a large graphic for ease of consumption. One advertiser was featured in each issue to cover cost of production, but otherwise the content was focused on representing each candidate’s views on issues from healthcare to the environment and foreign affairs.

Over 11 weeks, 20 million copies of GOOD Sheets were distributed at over 7,400 Starbucks stores through the United States. The New York Times wrote about the GOOD Sheets calling them an "Ice-Breaker at Starbucks".

Highlights