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Account Executive

Department: Corporate Partnerships
Reports to: Head of Corporate Partnerships
Location: New York, NY

 
Corporate Partnerships Team

The Corporate Partnerships Team is responsible for driving advertising and sponsorship revenue across all of GOOD's business units: print, digital, and live events.

 
Position and Responsibilities

The Account Executive is responsible for generating a target amount of advertising and sponsorship revenue. This person will work closely with other GOOD partnership people and the marketing organization to maximize revenue from new and existing GOOD advertising partners. The successful candidate will also work with GOOD's editorial and creative teams to devise unique and custom integrated packages across all platforms. Key responsibilities:

• Meet and exceed sales goals for print, online, and events through off-the-shelf and customized advertising tools and materials; strategic development of sponsorship opportunities; and key messaging for ad trade PR
• Attend sales meetings to present/sell-in marketing proposals to agencies and clients
• Identify and qualify potential prospects
• Work with corporate partnerships team to develop innovative integrated deals that extend across all platforms
• Work with all platforms to plan and manage campaigns, ensuring that advertiser expectations are met
• Develop ways to bridge GOOD's editorial interests and the interests of our corporate partners
• Organize and lead internal brainstorm sessions to develop marketing concepts and customized added value components in response to RFPs
• Understand the demographics and psychographics of our audience and articulate its value to advertisers
• Attend conferences and events
• Manage a sales funnel and report progress, efforts, and developments in an assigned territory
• Develop strategic relationships to position GOOD as a leader in advancing entertainingly relevant content that will allow brands to reach an influential, affluent, and socially-conscious audience
• Prepare and deliver research-based presentations to prospects and partners.

   
  Experience

  • 5-7 years experience in media sales
  • Proven history of closing deals and meeting sales targets
  • Management experience preferred
  • In-depth knowledge of latest trends in media
  • Strong relationships with marketers and ad agency personnel: account directors, media planners and buyers, interactive marketers of all levels
  • Knowledge of media reporting and analysis services and tools (MRI, comScore, @Plan, Google Analytics, etc.)
  • Proficiency with Word, PowerPoint, Excel, and sales management tools such as Salesforce.com
  • Bachelor's Degree

   
  Skills and Abilities

  • Strong communications skills: Presentation, Written, and Listening
  • Ability to tap into network of contacts at key agencies to get meetings with media directors, supervisors, and planners — ultimately leading to getting GOOD on consideration sets for RFPs
  • Able to collect data, generate strategic insights, and formulate a compelling sales story from data
  • Managing a large prospect list effectively
  • Advanced negotiation skills
  • Able to be productive in a lesser structured, entrepreneurial environment
  • Familiarity with lifestyle, entertainment publications: on and offline
  • Knowledge of relevant demographics and psychographics of younger, trend setting leaders who are highly educated and have disposable income
  • Bright, energetic, collaborative, goal-driven personality

   
  Working at GOOD

  GOOD combines smart business practices with a high-energy, creative culture. Our employees are willing to work tirelessly to influence the future of the planet, but they want to have fun in the process. We aim to incorporate our core values of authenticity, creativity, transparency, utility, and love into everything we do. Diversity is of great importance to us.

   
  GOOD offers a full range of employment benefits including medical, dental, and vision coverage paid 95 percent by the organization for our regular full-time employees. In addition, we offer stock options to select employees.

   
  GOOD is an equal opportunity employer and does not unlawfully discriminate in employment. Equal access to employment, services, and programs is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

   
  Please note: Though submitting a resume to GOOD implies that you are interested in a position(s), it does not imply that you are an applicant. You are not considered an applicant until you have been contacted directly by a Human Resources representative requesting that you begin the designated application process, which may involve phone and/or in-person interview(s), job-related testing, and background checking.

   
  Please send cover letter and resume to jobs [at] goodinc [dot] com with "Account Executive" as the subject line.