What Makes a Brand "Good"?
Today on CauseTalk Radio, Megan and I talk to Maria Redin, General Manager and Strategy Lead at GOODcorps, a social impact consultancy that grew out of GOOD Media.
PODCAST Ep 122: What Makes a Brand "Good"?
Megan, Maria and Joe discuss newly released insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.”
Cause Talk Radio
Sustainable Brands: Consumer Insights
The marketing case for sustainability
Conscious Connection Magazine
GOOD Magazine and the Print Pub Renaissance
Start the presses everyone: Print is back. Well, sort of. While big-name newspapers and print magazines may still be dying a slow death, niche print publications are having something of a renaissance.
In GOOD Company
We are thrilled to announce our partnership with GOOD! GOOD Magazine is a quarterly publication that delivers inspiring stories on people, businesses and organizations pushing the world forward.
SXSW Eco | Austin, Texas
GOOD Goes Back to Print
The company is rethinking its media approach as it tries to get back in touch with its audience.
Employee engagement briefing: Generation Y – Why Millennials matter
The year 2015 is set to be a milestone in the labour market. For the first time, the Millennial generation, people born between 1980 and 2000, will outnumber their older colleagues in the US workforce. This demographic shift is changing multiple aspects of the world of work as companies grapple with how to recruit, engage and retain these young professionals.
2015 Halo Finalists
Announcing the 2015 Cause Marketing Halo Award Category Finalists
Cause Marketing Forum
GOOD Names Jeff Dossett Chief Revenue Officer
GOOD board member and seasoned media and technology executive to join GOOD's executive team leading global sales, marketing and business development.
Nicole Jacek's LA-based studio has transformed GOOD magazine into a feast of lip-smacking visuals and hard-working brand identity. Find out how they overcame tight budgets to deliver it...