GOOD And Upworthy Join Forces At SXSW 2017

March 6, 2017

Will SXSW ever be able to top 2016’s music keynote featuring Michelle Obama, Missy Elliott, Diane Warren, Sophia Bush, and sublime, supreme, one-of-a-kind moderation by Queen Latifah? No, probably not. This was “shine theory” at its absolute best.

Regardless, GOOD and Upworthy are dedicated to bringing more social good vibes to the forefront of this year’s SXSW gathering. For all those heading to SXSW, we ask that you a) express gratitude for all the amazing people you will meet and b) think about applying what you learn to solving a societal issue. Then, come hang with us and let’s talk about doing something big together.

Here are a few moments in the SXSW program when you can catch the folks from GOOD and Upworthy. We hope to see you there.

Turning Stories Into Shareable Data

Monday, March 13, 11:00 a.m. – 12:00 p.m. CDT

Speakers: @GabrielReilich @advodude Danielle Bartolo of @AdCouncil

Join GOOD’s head of video, Gabe Reilich, alongside Danielle Bartolo of Ad Council and Adam Mordecai of Upworthy, for a panel that will explore how to look at the information you have access to, recognize the story within it, and understand how to turn it into visually engaging material that people will be inclined to share. A good, data-driven story can cut to the core of what might otherwise be fraught with overwhelming social, cultural, and political issues.

Johnson & Johnson GenH Challenge Dinner (Invitation Only)

Monday, March 13, 6:30 p.m. CDT

Speakers: @garrisongrant

Join us for an evening with Johnson & Johnson’s Global Community Impact team and meet the hearts and minds behind J&J’s newest social venture: the GenH Challenge. We’ll kick off with a happy hour and time to mingle with other entrepreneurs and leaders in global innovation and health followed by a three-course meal where you’ll have time to discuss the competition with our team and dive into what’s sure to be stimulating conversation. GOOD’s managing director Grant Garrison will be there to tell you more about GenH and GOOD.

*If you’re interested in attending, you can learn more and RSVP here.

How Brands Do Well By Doing Good

Wednesday, March 15, 3:30 p.m. – 4:30 p.m. CDT

Speakers: @goldhirsh @jennlindy @michalrosenn @rubeykim 

As we experience a regressive political landscape, we see America's most admired brands taking strong, values-based stances. Some are motivated by a workforce activated or threatened, others by conscious consumers, and still more by a bottom-line impact on global supply chains. Ben Goldhirsh, co-CEO of GOOD and Upworthy, the newly merged social impact media company, brings together corporate leaders to discuss how brands are responding to their stakeholders and customers in this tumultuous time. The panel will explore questions such as: What does brand management, employee engagement, and public affairs look like today? How does the new political environment challenge the global marketplace?

Media Is The Problem: It's Also Part Of The Solution

Speakers: @elipariser

Thursday, March 16, 3:30 p.m. – 4:30 p.m. CDT

Social media is increasing hate, weaponizing the filter bubble, and aiding tyrants. But it doesn't have to. Eli Pariser, who coined the phrase "filter bubble" in the bestselling book of the same name, led during the Bush era  and now leads Upworthy. In this talk, Pariser shares what he's learned in nearly two decades of organizing and storytelling about how to use stories to help Davids beat Goliaths, how to help bring people together across divides, and how to help make the world better.


In the spirit of reminiscing about SXSW 2016, here are a few pictures from our “100 GOOD Reasons to Party” SXgood Hub closing party with The New School.