GOOD and Google Announce “GOODFest”—A Livestreamed Music Festival To Inspire Optimism and Action Around Five Causes

November 21, 2016

GOOD and Google announced GOODFest, a modern, livestreamed music festival featuring “5 Shows. 5 Cities. 5 Causes.”,  throughout the end of the year, with the first show scheduled for New York on Giving Tuesday, November 29 when Glass Animals and Preservation Hall play BAMcafé with a “Generosity”-themed show in support of

GOODFest is presented by GOOD and Pixel, a phone by Google, in collaboration with major artists and innovative nonprofits to highlight signs of progress around the globe. GOODFest redefines “benefit” concert into a new social impact platform connecting artists and people around causes through music, culture, and technology. Each show will rally support for a nonprofit organization through a combination of ticket sales as well as online and text donations. In addition, GOOD will raise mass awareness for the causes via its editorial platform, sponsored content, and media partnerships.
Every GOODFest show will be livestreamed on YouTube Live and Facebook Live with limited capacity for in-person attendees. People can sign up for reminders, donate to causes, and get tickets at
  • Generosity: Glass Animals, Preservation Hall  (Nov. 29, New York, N.Y.) — Preservation Hall and guest vocalist Shilpa Ray will open followed by an intimate performance by Glass Animals at BAMcafé. The evening will be emceed by Madame Gandhi. 100 percent of proceeds from ticket sales will benefit public school classrooms via, with a special focus on projects addressing mental health.

  • Humanity: Gogol Bordello  (Dec. 9, New Orleans, La.) — Gogol Bordello will play with Nick Zinner of Yeah Yeah Yeahs creating a one-off orchestration at The Music Box Village. 100 percent of proceeds from ticket sales with benefit the Equal Justice Initiative which is committed to ending mass incarceration and challenging racial and economic injustice.

  • Earth: D.R.A.M.  (Dec. 12, Seattle, Wash.) — D.R.A.M. will play Neumo’s. The evening will be emceed by Hollis Wong-Wear.

  • And to round out the end of year, stay tuned for can’t-miss shows in San Francisco and Los Angeles. Sign up for alerts at

Google is working with GOOD to deliver a digital festival through its powerful technology, including the new Pixel phone. Each GOODFest concert will be livestreamed on YouTube and Facebook to audiences across the world, with a GOODFest experience filmed for virtual reality distribution on Google’s new VR headset Daydream. The Pixel will be used to capture photos and behind-the-scenes content, highlighting its superior low-light capabilities. All show content will live on

“We’re thrilled to develop innovative programs like this with GOOD that continue to blur the lines between creative, media and technology. With the launch of GOODFest, we’re continuing to re-define what content and captivating experiences mean for tomorrow through the use of digital festivals and virtual reality today. Our work with GOOD, their platform and their audience is integral to the success of the program.” - Eddie Revis, NA Director of Partnerships + Emerging Media, Essence.

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