AARP Purpose Prize Elevates Social Entrepreneurs Over 50

February 15, 2017

GOOD’s friends at AARP opened up a call for nominations for the Purpose Prize this week. Originally created by, the Purpose Prize elevates innovative work by people over the age of 50. We recently hosted GOOD Lab on competitions that create social impact where Ann MacDougall, president of, discussed the intention of highlighting social entrepreneurs with their “encore” careers.

Five Purpose Prize winners will receive $50,000 cash awards to help them accelerate their business ideas. In 2017, AARP is looking for ideas focused on caregiving, savings, workplaces, and livable communities.

“For more than 10 years, the Purpose Prize recognized outstanding work by people age 60 and over focused on advancing social good,” AARP CEO Jo Ann Jenkins said. “AARP is looking forward to continuing the great work of and we are pleased to say we have lowered the age parameter for applicants to 50 and up.  We’re excited to see the ideas that people have and to support some of the most promising ones with cash awards intended to help them get to the next step.”

AARP requires that individuals be nominated before they can apply. The deadline for nomination is May 19, 2017. If you know of a brilliant person with a great idea for social good, you can nominate them at


Hero image from Talking Eyes Media.