Los Angeles (November 17, 2009) — GOOD, the integrated media company for people who want to live well and do good, has partnered with Whole Foods Market to develop "What We Eat," a program looking at food: where it comes from, what’s in it, and what choices one can make to ensure one is eating as well as possible.
Expanding on its existing content verticals, GOOD launched a new online series distributing an 8-part collection of infographics and videos to create awareness and interest in all things food. The partnership between GOOD and Whole Foods Market strives to change the way the world looks at food and what we put in our bodies on a daily basis. In a true collaborative effort, Whole Foods Market is providing data for the infographic series and working with GOOD editorial to develop content topics.
“How we produce and consume food is such a critical component of our ecosystem, GOOD is excited to launch a specific category focused on this area,” commented Craig Shapiro, president of GOOD. “We are flattered to have Whole Foods Market as a key partner in this effort. Their brand and leadership have helped define the issues of food sustainability and health and we couldn’t be happier to collaborate.”
“From what makes a nutritious school lunch to when specific fruits and vegetables are in season, Whole Foods Market is committed to healthy eating education,” said Bill Tolany, global coordinator of integrated media for Whole Foods Market. We’re thrilled to be working with GOOD on such exciting and important content.”
The partnership between GOOD and Whole Foods Market provides relevant content to the site’s more than two million unique monthly visitors and 230,000 magazine readers. All of this exclusive content can be seen at http://www.good.is/series/what-we-eat.
About GOOD
Selected as the 4th most inspirational brand globally by PSFK, GOOD is a leading platform for thought and action revolving around pushing our world forward. We make a website that reaches over 2 million monthly uniques, a magazine that reaches two hundred thousand readers, videos that reach millions and live events that had over 20,000 attendees in the last year. Our mission is to unite, celebrate, and support the individuals, businesses, and non-profits driving progress in today’s world. See what's GOOD: www.good.is.
About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America’s first national certified organic grocer, has been recognized as “America’s Healthiest Grocery Store” by Health magazine, was named one of "The Greenest Big Companies in America" by Newsweek magazine, and thanks to its 52,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 13 consecutive years. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. In fiscal year 2009, the company had sales of $8 billion and currently has more than 285 stores in the United States, Canada and the United Kingdom. Whole Foods Market, Fresh & Wild™, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community Market™ are trademarks owned by Wild Marks, Inc.
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tali[at]goodinc[dot]com