Los Angeles (August 5, 2009) - Working with a panel of cross-industry global experts, PSFK recently conducted an annual review of global brands to create the Good Brands Report 2009. This list was created to recognize companies that lead by example in innovation, environmental consciousness, and social policy.
Top 10:- Apple
- Zipcar
- GOOD
- Amazon
- Virgin
- Ikea
- Skype
There are a number of common traits shared by the Good Brands. The list below provides some insight into what makes these brands special.
Utility - Aim to enhance your usefulness for the consumer. In doing so, look not only at your product or service, but the eco-system that surrounds it.
Experimentation - Constant innovation is the essential element of growth. Continually push the boundaries of your offering and create ancillary products.
Design - Premium aesthetics coupled with consistent delivery wins every time. A premium experience can be applied to any product or service, no matter where it sits on the price spectrum. Make your audience feel valued, encouraging them to include you as part of their identity.
Community and listening - Create a sense of community for your customers. Actively engage them and listen to what they have to say. They are the best source of guidance for improved service.
Change the model - Look at your consumers’ eco-system of needs and change your business model to suit them.
Beyond the 30 second ad - Of the top 100 largest advertising spenders in 2008, none of them made it onto this list. Instead of spending money on advertising, leverage the existing community that’s involved with your brand to promote your products and services.
Environmental priorities - Brands in the lower half of the list lose points prizing innovation over environmental responsibility. Build in sustainable practices wherever you can in your brand’s eco-system.
Beyond the top 10 Good Brands, the report identifies the most inspirational brands across sectors, geography, and the highest charting brands when it comes to innovation, environmentalism and social good.
In addition to the overall selection, GOOD was selected #2 in Environmentally Responsible Brands as well as in Socially Collaborative Brands.Full report available at PSFK.com.
About GOOD
GOOD Worldwide is the integrated media company for people who want to live well and do good. GOOD is an editorially-led, member-driven community that provides content and experiences that blend entertainment and relevance. Launched in September 2006, GOOD has received numerous awards and widespread praise for its groundbreaking aesthetic and unique voice that reflects the cultural shift among consumers who want to move the world forward and enjoy themselves while doing so. Since its inception, GOOD has achieved commercial success and catalyzed social impact. Through its innovative Choose GOOD campaign, the company has directed over $1,000,000 in subscription revenue to a diverse roster of leading nonprofit organizations around the world. See what's GOOD: www.good.is.
About PSFK
PSFK is a trends research, innovation, and activation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. They aim to inspire their readers, their clients and their guests to make things better —whether that’s better business, better lives or a better world.
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