Los Angeles (July 17, 2009) — GOOD, the integrated media company for people who want to live well and do good, has partnered with The New York Times to distribute "Road Map to Harmony," an infographic-rich poster looking at nine critical issues affecting the global population. Sponsored exclusively by the third-generation Prius from Toyota, the GOOD Road Map to Harmony poster will be inserted into the Sunday New York Times on July 19, reaching millions of readers nationwide.
The GOOD Road Map to Harmony poster looks at nine critical areas of contemporary society – Coexistence, Health, Education, Connectivity, Exchange, Energy, Earth, Flora and Fauna, and Sustenance – and provides key examples and action points for solutions that lead towards greater harmony.
"Working with Toyota's agency Saatchi & Saatchi LA, our creative team took a macro look at the ecosystem we all share and some of the best ways to responsibly engage our world," said Craig Shapiro, president of GOOD. "Partnering with The New York Times has given GOOD and Toyota the opportunity to reach over a million influential readers across the country."
The Road Map to Harmony poster is part of a larger partnership between GOOD and third-generation Prius, which includes an intricate Digital Ecosystem at www.good.is/ecosystem. The Digital Ecosystem site features nine topics and six online documentary shorts to be released throughout the summer. The GOOD Road Map to Harmony is part of Toyota's integrated marketing campaign for the third-generation Prius: "Harmony Between Man, Nature and Machine."
About GOOD
GOOD Worldwide is the integrated media company for people who want to live well and do good. GOOD is an editorially-led, member-driven community that provides content and experiences that blend entertainment and relevance. Launched in September 2006, GOOD has received numerous awards and widespread praise for its groundbreaking aesthetic and unique voice that reflects the cultural shift among consumers who want to move the world forward and enjoy themselves while doing so. Since its inception, GOOD has achieved commercial success and catalyzed social impact. Through its innovative Choose GOOD campaign, the company has directed over $1,000,000 in subscription revenue to a diverse roster of leading nonprofit organizations around the world. See what's GOOD: www.good.is.
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