GOOD

Katherine Zeng

Strategist

Katherine took a degree in psychology from UC Berkeley into advertising, where she spent nine years as a brand strategist thinking very deeply about people and brands and what makes them tick. She's launched cars for Lexus, ushered in the school year with Target, and stoked passion for food for General Mills. Her superpowers are getting nerdy about research, connecting business problems to human insights, and consistently laughing at really bad puns. Now at GOOD, she's looking forward to helping companies and brands find opportunities to do more good in the world.

Recent Projects
The Levi Strauss & Co. Collaboratory
GOODFest

The GOOD Team